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YUASA ANNOUNCES UPDATED AUTOMOTIVE BATTERY RANGE WITH NEW MODELS AND CONSUMER FOCUS
Yuasa Battery has announced the availability of its new automotive range of batteries that features new models with a sharper focus on consumer benefits. In addition there is a new incentive scheme for traders and installers to sell higher quality batteries to consumers and a wide range of point-of-sale (POS) materials and promotional goods.
The new Yuasa automotive range has been developed to further penetrate the aftermarket with Yuasa brand in the UK, increase the vehicle parc coverage and also enable installers and retailers to have much more confidence when selling the range to consumers. With a brand new and highly focussed image, the Yuasa range includes 35 new types and caters for over 99.9% of the vehicles on UK roads. With its consumer focussed features and benefits and OEM matching part approval to Block Exemption Regulations 1400/2002/EC (BER), the range now includes an AGM (absorbent glass mat) technology battery that meets OEM requirements for the latest stop-start systems.
Coinciding with the launch is a new market leading application guide that contains the most up-to-date and accurate information on all UK automotive battery models currently available.
The new Yuasa automotive range offers nine distinct types of batteries with the AGM, Elite, Professional, OEM specialist, Leisureline, Marine, Cargo, Cargo SHD and Classic ranges.
To support and encourage traders to offer its full range of batteries to consumers, Yuasa has also created a brand new and exciting incentive scheme - Yuasa Power Points.
The Yuasa Power Points scheme is aimed squarely at the consumer-facing installer/retail level and works in conjunction with the new battery range, catalogue and newly created POS material. These all focus on the choice available to the consumer and provide easily understandable information to assist in choosing the best battery to suit their needs, for example number of engine starts. The Power Points scheme is designed to encourage the installer/retailer to use this information to sell the best battery for the consumer’s requirements.
With each battery in the range qualifying for a specified number of points, installers and retailers can collect points to qualify for a range of prizes from Yuasa point-of-sale (POS) and promotional materials through personal gifts such as iPods, cameras, wine, PS3, coffee machines etc, to group gifts such as bowling nights and go kart evenings.
Commenting on the scheme, James Hylton, UK sales and marketing manager for Yuasa Battery Sales (UK), Automotive and Motorcycle division, said, “This scheme will encourage installers and retailers to sell consumers the best battery for their needs and provides more than just a wide range of benefits and prizes. It is designed to deliver peace of mind that the consumer will get the correct battery and subsequent customer satisfaction while reducing warranty returns, improving turnover and margin from sales of higher performance batteries and increasing sales volumes.”
Backing the launch of Yuasa’s new automotive battery line is a wide range of POS and promotional items. POS materials include the new comprehensive catalogue, in-store product display “totem pole” with leaflet holder, counter mats and stand with leaflet holder, floor mats, external pavement signs, free battery test signs, open/closed signs, window stickers, posters, traditional battery stands and headers, free battery test exterior signs, Yuasa Battery Centre exterior signs and leaflet with easy to use battery selector.
The wide range of promotional materials encompasses clothing - rally jackets, fleeces, polo shirts, caps and beanie hats - mechanics wing guards, vehicle sun visors, key rings, mugs, USB sticks, air fresheners, stickers, golf balls, umbrellas and mouse mats.
About Yuasa
At the forefront of lead acid battery technology since the early part of the 20th century, Yuasa embraces new developments, applying research and investing in modern production plants to meet the increasing demands of a power hungry world. Yuasa batteries are available worldwide through a global network of Yuasa companies and appointed distributors.
Information from:
Yuasa Battery Sales (UK) Ltd, Unit 22, Rassau Industrial Estate, Ebbw Vale, Gwent, NP23 5SD
Tel: 08708 500312, Fax: 08708 500317
Email: enquiries@yuasa-sales.co.uk |
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